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Müller becomes an Official Partner of the Torun 2021 European Athletics Indoor Championships

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European Athletics has today announced that Müller, who develop, manufacture and market a wide range of branded and private label dairy products, are an Official Partner of the Torun 2021 European Athletics Indoor Championships, which will be held in the Polish city from 5-7 March.

European Athletics Interim President Dobromir Karamarinov said: “I am very pleased to welcome Müller as a new member of the European Athletics family. Müller were a National Sponsor of the Glasgow 2019 European Athletics Indoor Championships and are now upgrading their role to become a top tier partner for Torun.

“I would like to thank Müller for reaffirming their commitment to our sport, a partnership which I am sure will benefit all of us. As an Official Partner, Müller will not only receive an extensive range of onsite marketing benefits in Torun but also extensive European-wide brand exposure on free-to-air television thanks to our long-term deal with our Official Broadcast Partner Eurovision,” added Karamarinov.

Michael Inpong, Strategy and Marketing Director at Müller UK & Ireland, said: “We are really excited to become an Official Partner of the Torun 2021 European Athletics Indoor Championships. It will be a proud moment to see the famous red Müller logo at such a prestigious event. It is a partnership that makes sense, as our aim is to add taste to life and inspire people to live happier and healthier lifestyles. We are confident that by working together with European Athletics we can do just that.”

European Athletics CEO Christian Milz commented: “The fact that an international consumer brand as recognisable as Müller is joining our roster of top tier partners for the Torun 2021 European Athletics Indoor Championships is testament to the importance of this event. It also demonstrates a high level of trust and confidence in the work that European Athletics and the Local Organising Committee have put in over the past months in order to be ready to stage this first major athletics event in 2021.”

Müller joins SPAR, Le Gruyère, LIQUI MOLY and Toyo Tires as a top tier partner of European Athletics, along with Eurovision as the Official Broadcast Partner, Atos as Official Digital Partner and MONDO as an Official Supplier of Torun 2021.

This agreement was brokered on behalf of European Athletics by Rocket Sports.