European Athletics has today (12) announced LIQUI MOLY as an Official Partner of the Torun 2021 European Athletics Indoor Championships in Poland.
As an Official Partner of the Torun 2021 European Athletics Indoor Championships, LIQUI MOLY will benefit from core marketing rights that include track advertising boards, digital rights, ticketing, VIP hospitality and fan activation.
“I am pleased to welcome back LIQUI MOLY to the European Athletics family as an Official Partner of the European Athletics Indoor Championships in Torun, Poland next year. As Official Partner LIQUI MOLY will benefit from an extensive range of marketing benefits, including European-wide television exposure thanks to our long-term deal with our Official Broadcast Partner Eurovision,” said European Athletics Interim President Dobromir Karamarinov.
“European Athletics and LIQUI MOLY were partners for the Amsterdam 2016 European Athletics Championships and we are now looking forward to re-establishing our relationship with them and working closely together at the European Athletics Indoor Championships in Torun next year,” concluded Karamarinov.
“We have had consistently good experiences with sports sponsorship and are pleased to become a partner of European Athletics for the Torun 2021 European Athletics Indoor Championships. The extensive media coverage of the European Athletics Indoor Championships will help make the LIQUI MOLY brand even more recognisable worldwide.
"We are also proud to be supporting the participating athletes and their outstanding performances. We are looking forward to the European Athletics Indoor Championships and wish all competing athletes every success”, said Ernst Prost, Managing Director LIQUI MOLY.
LIQUI MOLY joins the ranks of SPAR, Toyo Tires and Le Gruyère as a top tier partner of European Athletics, Eurovision as the Official Broadcast Partner and Mondo as an Official Supplier of the championships that are scheduled to take place from 5-7 March 2021.
About LIQUI MOLY
With around 4000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: motor oils and additives, greases and pastes, sprays and car care, glues and sealants.
Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany where it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company, led by Ernst Prost, sells its products in more than 150 countries and generated €569 million in sales in 2019.